Banner On Website

Banner on Website – Tips and advice to help us create effective banners to use in promoting our website in various services.

Banners are the advertising media most exploited on the web. In millions of pages we can see these rectangles where they promote thousands of sites.
This form of advertising is very effective, but you need to know how to design them correctly.
Here are some tips to consider when making a new banner: Banner on Website
1. A  banner only gives us a few seconds to capture the attention of the user, making it 
vital that our banners have a message that implies “Look at me.” 
For this, you need the proper use of text, colors and graphics, taking 
into account the order mentioned. It’s good to experiment with various combinations 
of text until you feel you have a good message. Banner on Website
2. According to several studies, a good percentage of 
navigators automatically ignore banners on web sites unless they 
mention a topic of their choice. We can not capture the attention of all 
users, but if visitors could familiarize themselves with our content they will stay longer in our site. 
For this reason, to emphasize the theme of our 
site is very important. Banner on Website
3. The Animated GIF banners are more easily able to capture the attention than 
static banners, plus they are almost the standard due to static ones have little effectiveness in the sites.
4. Still in the first scene of our banners should be emphasized in an introductory phase 
that emphasizes the benefit of our sites. What makes us worth visiting? What makes us different from others? Banner on Website
5. Using of phrases involving curiosity, humor, fear and questions are recommended for the first stage of our banners. Some examples of this could be. “Did you know …” “You people who …” “Never worry about the use of … “” Caution, you could … “and so on.
6. Following the introductory phrase, taking into account that this depends on the navigator’s attention to our banner, to include several scenes that expand information on our site.
7. It is advisable to include any logo, graphic identity, web address or our site in every scene. This will help us to show ID to our site to surfers that haven’t click on it. Could it be that eventually 
do so after several viewings.
8. Apart from the animated GIF banners, there are other ways to create Banner on Website such as 
the combination of tables and forms (Banners HTML), Flash banners or 
Java. These have several disadvantages because 
they can not be published everywhere, and in the case of Flash and Java not 
all users have access. Although this has proved to be more 
effective because they allow more variety of animations and user interactivity. Banner on Website
In size, in pixels 
Standard banners are 468 × 60 pixels, there are also Mini-banners 
and banners of other dimensions, depending on the site that is exposed. In Kb, the banners must be no more than 10 kb in size. 
Although most is 15kb limit, we must take very aware that 
a banner too large can take ages to load then it will be not seen 
by the visitor. Being below 10 kb may be beneficial if we want 
more effective presentations. The use of multiple scenes with different contents of an 
animated banner can increase the size, so refuse to consider 
content from other scenes.
10. The use of bright colors is more appropriate than dark colors like black that has proved less effective. 
Among the most effective may be mentioned the Blue, yellow, orange and green. 
Also to be applied to contrasting colors in 
our message, where they must be legible. 
The yellow on red background for example is more effective than the green on blue background. Banner on Website
Another color that can benefit is white, because most 
content sites have this background color. Create a banner that appears to 
be a link or some information within a site, and, we can guarantee more clicks.
11. We all like the free Internet, so the word FREE to be applicable to our site is an effective and key word for the effectiveness of banners. If there is anything that can be considered free 
on our website as a newsletter, news, content, software evaluations 
or files, etc.., we must discuss.
12. Creating confusion in the banner 
announcing something we don’t have on our site will not be effective in winning 
visualizations of our site, we have always to advertise what we have to offer. Banner on Website
13. While the banners are 
known as an advertising medium, many surfers do not know what to do when they 
see a banner that they like. It has been suggested to include 
some text that involves pressing the banner, this will create increases on the amount of 
clicks, it is an explanatory note: “Click Here” “Click”, “Press 
to continue, “and so on. are choices we must take into account the end 
the banner.
14. The creation of 
several banners with different concepts gives us more options for promoting 
and also allows us to evaluate its effectiveness. Like this we 
will have a gallery of our banners on our site for visitors 
who wish to take them to their site. Banner on Website
There are portals and search engines that offer different advertising plans for audiences interested in advertising 
to targeted audience and usually this information is accessible from their corporate areas 
or help sections. Another practice is to exchange banners with 
other sites, previous  consultation with their respective webmasters.
Banners are, and will be for long, the best way to advertise on the web. Learn to 
use them, its conditions and benefits would attract more traffic. The above tips 
with a little creativity will help us have our own banners 
to our sites.